Wednesday, September 14, 2005

Carbonation Consternation

I'm at a complete loss to understand any fundamental difference between Diet Coke and the new Coke Zero. I had thought Coke had settled its identity crisis issues after the New Coke / Coke Classic debacle of the early 90s. Apparently this is not the case.

Their ingredients and nutrition labels are the same. Neither has any carbs or calories. Both have 30 mg of sodium. Both appear to be sweetened with aspartame, according to their labels, although the Coke website claims Diet Coke is sweetened with Splenda.

Do they taste different? No.

This, so far, is all I can see which is different. Diet Coke appears to be marketed towards older, and for the most part, female, customers. The marketing lingo is full of words like 'sass' and 'style'. It says, 'so flirt, laugh, dance, giggle, sparkle!' Coke Zero, on the other hand, has marketing language written in FULL CAPS, with lots of use of words like 'CHILLIN' and phrases like 'YOUR MIND IS YOUR CRIB'. Apparently Coke Zero is for skateboarding adolescents.

Can anyone enlighten me otherwise?

3 Comments:

At 14/9/05 7:29 p.m., Anonymous Anonymous said...

Why bother with Diet Coke when Tab is the nectar of the gods?

 
At 15/9/05 8:08 a.m., Anonymous Anonymous said...

Why bother with Diet Coke when Diet Moxie is the nectar of the Gods?

;-)

 
At 15/9/05 3:13 p.m., Anonymous Anonymous said...

....if it's "0" calories....why put it in your mouth??

anthony bologna

tonybaloneytony@hotmail.com

 

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